CJ Follini

New York, NY (USA)
Role(s):

Project Rover LLC

Find More Startups Startup
Location: New York
Industry: Internet
Year Founded: 2006
Number Employees: INVALID
Description: Sexy Beast™ is a design-driven, luxury brand that unites the pet and beauty industries to create a new genre - pet beauty. Sexy beast targets the consumer’s emotional bond with their pets and proposes products that rival the owners’ in terms of quality, visual appeal, and glamour. Sexy Beast is a premium lifestyle brand, not a pet brand. SB will become a leader in the burgeoning pet beauty segment by applying a luxury retail sales model to an extremely large, loyal and growing pet market. We will present luxurious design, quality manufacturing and sophitiscated advertising and marketing techniques to a heretofore fractionalized, "mom and pop" market.