Christopher Lamb
San Diego, CA (USA)
Role(s):
Founder/Owner/Principal
Matrix Avenue
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Startup
Location:
San Diego
Industry:
Internet
Year Founded:
2007
Number Employees:
1-10 people
Description:
I currently own and operate a DISH Network Authorized Affiliate website that procures over 100 new customers per month, over 700 overall, via keyword-targeted Pay-Per-Click Marketing on Google Adwords. This business relationship is with my current employer, where I am also the Sr. Sales Manager of the 3rd Largest DISH Network Authorized Dealer that averages over 8,000 new sales monthly for 2009. I have discussed with ownership that I am seeking funding to expand this business and they are supportive as they are aware of my entrepreneurial spirit. I have over 6 years of managerial experience in the Satellite TV industry.
Customers are acquired through keyword search terms and are directed to my landing page, then encouraged to fill out a contact form or simply call the toll-free number. Conversion rates are extremely high with elite sales talent, and the cost per sale is as extremely low with intelligent keyword bidding strategies and constant campaign optimization.
Currently, I am achieving a profit margin of 100% due to the current pay structure for these sales, and have recently negotiated and secured a Compensation Structure through an alternate source that will increase that to over 300%.
Data compiled from over 15,000,000 page impressions on Google has produced a hard number of CPS, and increased daily spending on marketing will exponentially increase sales/profit.
I am seeking $250,000 in growth capital and Matrix Avenue will generate over $1,500,000 in net profit in the first 12 months and $5,000,000 in net profit in it’s second year.