Christa Floresca
Springfield, VA (USA)
Role(s):
C-Level Executive (CEO, CFO, etc.)
Bella Gravida
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Startup
Location:
Springfield
Industry:
Retail/Clothing
Year Founded:
2014
Number Employees:
1-10 people
Business Stage:
Creation/Idea
Entity Type:
Limited Liability Company
Description:
Bella Gravida is a monthly subscription maternity clothing rental service that helps fashion-savvy women look their best during and after (URL removed)nslated as "beautiful pregnant woman" in Italian, Bella Gravida eliminates the need and expense of replacing an entire wardrobe while pregnant. With a proven business and service delivery model, Bella Gravida makes maternity fashionable and stylish on any budget. No deadlines. No late fees. No complicated rental agreement. And, no need to buy.
Monthly subscription services have become a mainstay in the beauty and fashion industry. Currently, identical services exist for everything from jewelry, pursues and shoes, to designer dresses and business wear for women sizes 0-32+. However, there is no revolving monthly subscription rental service for maternity clothing. This is Bella Gravida’s niche.
Target market concept and brand testing conducted in March 2015 shows that of the 4M pregnant women in the US annually, 11% would "definitely" subscribe to Bella Gravida with an additional 18% who would "probably" subscribe.