charmain rademeyer
johannesburg (ZAF)
Role(s):
Founder/Owner/Principal
none as yet
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Startup
Location:
johannesburg
Industry:
Marketing/PR
Year Founded:
2011
Number Employees:
1-10 people
Business Stage:
Creation/Idea
Entity Type:
"C" Corporation
Description:
The Product
My fiance and her friends always have the same problem: they want to wear flats to get from point A to point B but they need to be wearing high heels at the destination point. They all end up carrying their high heels in a bag so they can travel in flats!
The Customer
Enter “Clix”: Flats that come with ‘click-in’ heels and platforms. You will be able to ‘click’ a larger heel onto a small base heel (1/2 inch). In order to match the heel with a platform (1/2 inch), the platform may also be removable.
These shoes are meant to be worn as a daily option and the woman can keep a heel (s) in her purse or at the office for those times when heels are required. The possibility to change out the platform and heels presents the potential for many color schemes and options.
Suggested Names: "Clix" (heels click in) or "Double Heelix" (two heels).
Priced @ approximately R199.00 these have mass market appeal plus the recurring revenue from selling heels and platforms.