charles richardson
detroit, MI (USA)
Role(s):
C-Level Executive (CEO, CFO, etc.)
swagga beverage
Find More Startups
Startup
Location:
detroit
Industry:
Food Service/Restaurant
Year Founded:
2009
Number Employees:
10-50 people
Description:
Swagga Beverages is a dba under The Swagga Beverage Group LLC., a privately held start up company, formed in march 09 as a limited liability company under the laws of Delaware, by founders Charles Richardson, Jerome Williams and Kato Hart
they envisioned the need to develop and provide the tastes and lifestyle of Urban America’s own melting pot of diversity, worldwide.
The concept of developing and distributing the tastes and lifestyle of Urban America worldwide is not new, it is what the HipHop movement epitomizes, Swagga which means one's own unique style or personality that sets them apart from anyone else.
Both corporate and mainstream America ignored it; today it generates over $10 billion dollars annually and has moved beyond its musical roots and urban market. It has transformed into a dominant and increasingly lucrative lifestyle. Its customer base is the 45 million consumers in the 13 to 34 age group with a $1 trillion dollar spending power. This is Swagga Beverages’ target market.
The Swagga beverage group’s first creation Liquid Swagga Tm Premium energy drink is Swagga Beverages’ debut product. It is a recipe for pure energy that blends taurine, panax ginseng extract, vitamins B6, B12, C, E, with hints of berry and citrus flavors . The smooth taste, beautiful color and unique packaging captures the SBG’s vision and is the perfect initial sampling of Swagga Beverages’ products to come. Is scheduled for public release in mid April 2009.
Mission
Swagga Beverages is dedicated to developing unique high quality products inspired by the diverse cultures and lifestyle of Urban America and to provide these products to everyone everywhere. Great emphasis will be put on quality, image and packaging to entice and meet the discerning consumers’ wants and needs.
Swagga Beverages plans to develop and distribute a variety of high quality non alcoholic beverage products. There will be great emphasis put on taste, image and packaging. Swagga Beverages will strive to incorporate influences from the diverse cultures and lifestyle of Urban America. Each product will be a fusion of unique exquisite flavors not found in the current everyday drink.
Liquid Swagga the Company’s debut product blends a combination of It is a recipe for pure energy that blends taurine, panax ginseng extract, vitamins B6, B12, C, E, with hints of berry and citrus flavors . The smooth taste, beautiful color and unique packaging The idea behind this drink was to provide an energy drink beverage that was appealing to the eye, have a great taste and yet still assimilate to the ever popular energy drinks that mainstream America loves. It is a smooth and refreshing aphrodisiac; 8.4 ml can decorated with the seven stars. what the seven stars symbolize. represent organizations appointed to let their light shine (Mt 5:16) and become the light of the world (us taking the beverage world by storm)
one of the most significant numbers in the Bible is seven. In fact, it is so significant that many people are drawn to it.
a gold shield and wings, with a crown over it cause we will soon be the king of energy drinks; Served chilled over ice, no need to mix with anything else; but if you did it taste great as a mixer this unique taste and upscale presentation brings together the lifestyle of both Urban America and Traditional Classic America; putting it in a class by itself. Liquid Swagga is scheduled for public distribution in mid July 2009.
The Company has started research and development on next generation products with the same philosophy in mind; high quality, great taste and unique appealing presentation inspired by the Urban American lifestyle.