Cathy Whitney
Ottawa, ON (CAN)
Role(s):
Founder/Owner/Principal
WOW MOM
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Startup
Location:
Ottawa
Industry:
Food Service/Restaurant
Year Founded:
2009
Number Employees:
1-10 people
Business Stage:
Creation/Idea
Entity Type:
Sole Proprietorship
Description:
What makes my business concept so distinct is that through WOW MOM, consumers can gain a most precious commodity, TIME without sacrificing healthy choices or taste.
Customers can order online or in-store for delivery or pick-up. The entrees will be vacuum-sealed for ultimate freshness of up to 3 weeks in the refrigerator. They can be frozen as well. The entree containers are safe for use in both the microwave and conventional oven.
WOW MOM will also offer catering services and has $3500 in catering jobs lined up already. That's without advertising or having my business launched yet. These contracts are for when the business launches; presumably sooner than later!
Imagine Lasagna, Surprising Shepherd’s Pie or Chili, – satisfying meals for one or two or even a family. How about Butter Tarts, Chocolate Chip Cookies, Cheesecake or Chocolate Mousse Torte for dessert? Nothing deep-fried, no added salt, no preservatives, just great taste!
Sounds appealing, doesn’t it? But, who has the time when there’s soccer, ballet, hockey or piano lessons. Parents, singles, and students have worked all day and just want something quick, but not greasy fast food. What about lunch at work? Who wants another frozen entrée with chemicals and preservatives your body doesn’t need? Seniors enjoy home cooking, but are not necessarily able to prepare meals for themselves regularly. One of the biggest challenges families face is a homemade meal in a hurry.
The appeal is simple - home-cooked entrees, prepared using basic ingredients, made in small batches and with the same TLC that consumers would put into their meals if they had the time. Initially, there will be more than 15 meals available plus an more than 15 desserts. Additionally, 'Grab 'n Go' sandwiches and baked goods will be offered at the retail location for quick and tasty breakfast & lunch options.