Carrie Burr
Los Gatos, CA (USA)
Role(s):
Founder/Owner/Principal
OM Wellness Inc.
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Startup
Location:
Saratoga
Industry:
Healthcare
Year Founded:
2008
Number Employees:
10-50 people
Description:
OM Wellness will be the enlightened Starbucks meets WalMart of health and wellness, becoming the brand that defines and leads the market of wellness. The OM Wellness Center will be a spa-like office building with integrated practitioners, classes, services and products that address total being wellness. We already have the building and the staff ready to go. A third of the Center will be practitioners paying rent for rooms, another third will be revenue from the Fitness and Mind/Body Studios, and the final third will be retail product and other services. The Center will grow into many locations across the country, unified by a commanding global online presence and a proprietary web service business.
To cover initial start-up costs as well as to buffer the first year of operation, $400K in first-round funding will be needed. This money will get the first Center up and running, successful, and will enable us to work out all of the details and to refine the business model as needed for future centers. Second-round funding will then be needed to propagate this model around the country.
First-round funding will be used to get all foundational business processes created and running smoothly. Branding will be solidified. The Center’s online presence will be established. Marketing strategies will be proven. The model of success will start as a complex equation which we will break down into component parts, simplify, and then create elsewhere.
I am the visionary. The over fifty healers that I have already congregated will be the first OM Wellness practitioners. This is a model of business that is ripe and ready to explode onto the market and it is time to make it happen.