Carolyn Worthington
Philadelphia area, PA (USA)
Role(s):
Founder/Owner/Principal
Healthy Aging (r)
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Startup
Location:
Philadelphia area
Industry:
Media
Year Founded:
2011
Number Employees:
1-10 people
Business Stage:
Growth (profitable)
Entity Type:
"C" Corporation
Description:
Healthy Aging(r) is:
1. A Brand: Defines the best there is about aging, the positive physical, mental, social and financial aspects of growing older. Targets ACTIVE, 50-plus adult, men and women.
2. An Intellectual Property owned and controlled by its creators through trademarks and defining events:
Healthy Aging® Magazine
Healthy Aging® Campaign
Healthy Aging® Month
Healthy Aging® Awards
Healthy Aging® Seal of Approval
Healthy Aging® Web-site
Healthy Aging® Events and Retail Level Promotions
Healthy Aging® Visa Platinum Card
Healthy Aging® Club and Newsletter
3. A Business Opportunity to be developed through:
Healthy Aging Magazine - Launched March 2011 with preview issue as digital. Plans for IPAD App development, print.
Healthy Aging Card -- discounts for 50-plus market
Product development
Sponsorship
Television and video production
Licensing
Communications (newsletter, internet site, magazine)
Consulting