Carl Restivo
Westford, MA (USA)
Role(s):
Founder/Owner/Principal
Innovative Toys, Inc.
Find More Startups
Startup
Location:
Westford
Industry:
Retail/Clothing
Year Founded:
2008
Number Employees:
1-10 people
Description:
Multiple Award Winning ScareMeNots is a new brand of Plush for kids ages 3 & up.
Innovative Toys Inc. is a Massachusetts based company and a newcomer to the toy industry. Founded in August of 2008, our mission is to create unique, quality, comfort toys for kids of all ages with the Purpose to protect.
What Parent hasn’t experienced sleep deprived nights? Well, our own kids were the inspiration. They were always scared at night due to something under their bed or in their closet, sound familiar?
Launching this company is a dream come true, with the hope to protect kids from their fears worldwide.
The award winning ScareMeNots™ are cute, plush creatures designed to take the “scary” out of your child’s world in more ways than one. Soft, cuddly, and appealing, they are perfect bedtime companions for all children. However, for kids with nighttime fears, ScareMeNots™ offer an extra sense of protection and comfort. Their special features allow them to ward off those scary things that hide in all the usual places (under the bed, in the closet, behind the drapes)—and in the unusual places as well!
Awards:
2009 Creative Child Magazine Preferred Choice Award
Parent Tested Parent Approved (PTPA) Winner
The National Parenting Center Seal of Approval 2009
Dr. Toy’s 100 Best Products 2009 & 10 Best Socially Responsible Products of the Year
We sell ScareMeNot dolls to promote our concept. We're
working to grow the SMN brand and introduce more things
that help kids face their fears about bedtime.
ScareMeNots protect kids against nighttime worries.
Trained to stop anything that goes bump in the night,
ScareMeNots are bedtime friends that keep watch while
your child sleeps enabling both child AND parents a restful sleep.