Caitlin McLean
Charlotte, NC (USA)
Role(s):
C-Level Executive (CEO, CFO, etc.)
SocialCar
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Startup
Location:
Charlotte
Industry:
Technology/Web
Year Founded:
2013
Number Employees:
1-10 people
Business Stage:
Creation/Idea
Entity Type:
Not Incorporated
Description:
SocialCar will incorporate social media into the car buying experience where consumers will be encouraged to find other consumers to create what SocialCar will label as “Buyer Groups”. These groups will receive a predetermined fixed price according to the group size goal. The bigger the group, the better the price. Simple as that. As the group grows, the members are notified via posts on social media outlets such as Facebook, Twitter, Vine, Instagram, etc. This cycle of posts will encourage others to join as well, and continue the snow ball effect.
The dealerships pay on a "per car sold" basis, and benefit from enhanced volume and advertising exposure.
A win for the buyer, a win for the seller, a win for SocialCar.