bryce russell
Santa Barbara, CA (USA)
Role(s):
Founder/Owner/Principal
Second Kids millinery co.
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Startup
Location:
Santa Barbara
Industry:
Retail/Clothing
Year Founded:
2013
Number Employees:
1-10 people
Business Stage:
Growth (not profitable)
Entity Type:
Sole Proprietorship
Description:
We are a Life Style Street Wear brand, inspiring youths to find something they are passionate about and follow there dreams. Our motto is: Life is not a race, its a journey to find your passion and follow your dreams. I started this company because of my love for fashion and the action sports industries. My favorite thing growing up was hats, I wore one everyday and still do. Its has always been a passion of mine to be a part of the fashion industry in action sports, and I love to create and design. So I decided to follow my passion in fashion and with my love for hats I started this company "Second Kids Headwear", which is now "Second Kids Millinery Co." cause I like the sound of that word and it fits the brand perfectly and also its unique from any other company. Here at Second kids our life philosophy is that passion in what you do is the #1 thing, and that being passionate should be your main focus in life and that you shouldn't be afraid to follow a dream. If you put in the work and are truly passionate about what your doing and do it in accordance with your values and beliefs towards your main objective in life then you will be successful. Thats the message we are promoting as a brand. We have started out just making hats. We are going to continue to make the best hats ever, but we want to expand to a full clothing line too. We want to bring our brand everyone around the world and inspire as many people as we can.