Bruce deMustchine
Newburyport, MA (USA)
Role(s):
CoCoMo,LLC
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Startup
Location:
Newburyport
Industry:
Internet
Year Founded:
2008
Number Employees:
INVALID
Description:
Cocoon, LLC (To be Formed) (the Company) creates and markets an unprecedented integrated children’s product line of:
Plush toy characters
Books
Multimedia entertainment; and
Educational Web content for children.
Sold to consumers through traditional retail venues, each plush character includes a coded key that when entered on the web site connects children to the rich multi-media and educational content created around the central character, CoCoMo and his virtual world, called CoCoMo Grove.
The tight coupling of the plush toys and the website creates a special symbiotic relationship that increases the toys’ play value and reinforces repeat web visits. The product line addresses a new and unique combination of the markets for plush toys, educational software, and web-based