Brooks Halladay

Las Vegas, NV (USA)
Role(s):
Founder/Owner/Principal

Macropon

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Location: Las Vegas
Industry: Technology/Web
Year Founded: 2011
Number Employees: 1-10 people
Business Stage: Growth (not profitable)
Entity Type: Limited Liability Company
Description: Macropon is an advertising and technology company entering the social media coupon domain. The company is three months old, located within the city of Las Vegas and has seven full-time employees and three part-time in sales, marketing, business operations, graphic design, and software development. We are launching our service on 5.20.2011, and expecting 30-60K in gross sales/per month with super-growth month to month in excess of 200-600%. We are in the final stages of design and development of our web platform, and negotiating with dozens of local businesses to feature deals on our website. We're targeting average deal revenue to be $2500 to $12,000 per day out of the gate with deals running in Las Vegas. We plan to spread to 3-5 cities per month starting in July, 2011. Las Vegas is the perfect market for launching a brand in this domain with several million local residents actively using technology (web, email, social media, mobile) to find deals to new businesses, and almost 40 million yearly tourists which spend billions and can take the brand to their home city after visiting. The business model is similar to Groupon and LivingSocial which each are approaching gross sales in excess of $2 billion/year generated in the past two years. This domain is less than 3 years old and there is still room for major competition. Founder: Brooks Halladay *BS degree in Computer Science, 2001 - Syracuse University, Dean's Scholarship and Dean's List, 3.33 GPA *Completed one year Business School, 2005 - UTEP, 4.0 GPA *Six years developing infrared analysis technology for FLIR Systems (NASDAQ: FLIR), the global leader in infrared technology, used by NASA, White Sands Missile Range, US Air Force (Eglin), US Navy (Pax River), Pratt & Whitney, and hundreds of international clients * Key developer of IBM/Fox Sports new Fox Sports Mobile iPhone app, which debuted at #1 in Sports, #27 overall US Charts in Apple iTunes with 3+ million downloads * Sole developer of QuoteDeck iPhone app, hitting #1 in several European markets, #2 in UK, #9 in US (next to Google, Bing, and Digg apps) in its category in Apple iTunes * Sole developer of Art Clock Van Gogh for iPad, debuting at #8 in US Charts in Weather, top 10 in over 40 markets worldwide * Independent Film and Photography Director