Brent Massey
Palmer, MA (USA)
Role(s):
C-Level Executive (CEO, CFO, etc.)
Ridar Systems, LLC
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Startup
Location:
Palmer
Industry:
Technology/Web
Year Founded:
2014
Number Employees:
1-10 people
Business Stage:
Creation/Idea
Entity Type:
Limited Liability Company
Description:
Ridar Systems was formed with the idea of making motorcycle and bicycle riders more visible to cars & trucks in order to reduce collisions resulting in both injury and death.
The Founders of the company, both being motorcyclist enthusiasts, see a definite need for such an additional level of safety for riders based upon their experience and the stories of others who constantly take their life into their own hands when they hit the road.
The timing is right for such a venture. There is currently little in the way of making oneself visible to cars & trucks when riding. Many riders currently use additional lighting & high-visibility clothing/accessories to make themselves more visible but these provide only a slight increase in the level of safety needed.
Ridar Systems has a Proof of Concept and is now poised to develop an electronic safety net for these riders by signaling cars & trucks when there is a potential for contact with a motorcycle or bicycle. This signal received by cars/trucks consists of a unique, audible tone as well as a visual indicator indicating the approximate location relative to the car/truck. This will trigger for drivers when they are within 2 seconds of a potential interaction with a motorcycle/bicycle.