B W
Shanghai (CHN)
Role(s):
VP/SVP/Dept Head
CaBa
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Startup
Location:
Shanghai
Industry:
Food Service/Restaurant
Year Founded:
2007
Number Employees:
1-10 people
Description:
CaBa is a HK registered company headquartered in HK operating under a Wholly Foreign Owned Entity in Mainland China. We are a Frozen Yogurt & Light Healthy Snacks, Quick Service Restaurant that began operations in August 2007 in Shanghai. Within our first year of operation, we have successfully positioned ourselves to be able to rapidly capture a significant market share of the growing Chinese female consumer market that is emerging at the core of China’s new consumption driven economy.
The company is currently owned and run by a team of corporate trained and experienced Western and Chinese executives and has achieved all of the goals and milestones set forth in our start up budgets and initial market strategies. We have the proven operations expertise in quickly capturing market share to develop a highly profitable business in a short period of time as budgeted.
The investment will be used to: 1) rapidly expand our operation via opening a mix of corporate and franchise stores; 2) hire and assemble a high-caliber management team to achieve our five-year expansion goals; 3) launch a marketing campaign to create brand awareness and loyalty; and 4) seek joint-ventures with other established chain names in China to increase sales potential.