Bob Purvey
Malibu, CA (USA)
Role(s):
The Ugly Clothing Company
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Startup
Location:
Malibu
Industry:
Sports/Recreation
Year Founded:
2005
Number Employees:
INVALID
Description:
1.0 Executive Summary
The Ugly Clothing Company (TUCC) is a surfwear manufacturer established in October 2003, with design/marketing/sales offices in Malibu, California. Manufacturing is outsourced to local facilities (Made in the USA). TUCC is directly associated with the legendary surfboard known as "The Ugly,” manufactured by Con Surfboards since 1966, and which is renowned as the “Ultimate noserider.” The Ugly brand is recognizable and looked upon with great esteem by the baby boomer generation. TUCC is initially targeting males between the ages of 28 and 60, also known as "Weekend Warriors."
TUCC's design target for Spring/Summer 2006 is upper/middle class males ages 17-25 with a strong emphasis on professional longboard surfers. To enter the market with an authentic surfw