Bob Jurik

PLainview, NY (USA)
Role(s):
C-Level Executive (CEO, CFO, etc.)

Oh My Marketing

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Location: PLainview
Industry: Internet
Year Founded: 2008
Number Employees: 1-10 people
Description: Business Plan Overview Oh My Marketing 12.16.08 Summary - Seeking Angel investment - Internet Marketing Product and Services - Will deliver the next generation of software and service for the SEO & SCM markets Overview The global economy will continue to affect almost every corporation’s revenue for the near future. The largest and fastest growing area of focus to help impact revenue is the internet. Oh My Marketing’s product and services is designed to help every size company get the highest ROI for all their internet marketing (SEO) initiatives. We have designed and are ready to build/market the next generation Internet Marketing products and services (turnkey) that will be sought after by any company who sells/markets over the internet 1. Executive Summary: Oh My Marketing will be addressing the Search Engine Optimization (SEO) the Search Engine Marketing (SEM) markets. Oh My Marketing is seeking an angel investment of $500,000. Our financial projections show a positive return starting in month ten. The initial investment will cover the following: Office, computers, phones, servers, office supplies, payroll and accounting (outsourced), website, Software (CRM, Microsoft, etc), business licensing, proper documentation and incorporation. Initial employees will consist of the two founding partners and a technology programmer. Additional employees will be hired as the business dictates. 2. Business Description: Connecting buyers with sellers through directive advertising specifically, these are products that target a specific local ready-to-buy market, reaching shoppers who are actively seeking products or services in the online marketplace. Internet marketing strategists, best in bred technology and our proprietary Internet Marketing System, will: o Create High Performance Internet Marketing Campaigns o Turn around underperforming ones, and o Ensure that once successful, they remain successful. Note: According to a report released late last year by the Search Engine marketing Professional Organization (SEMPO), advertisers spent $4.1 billion on search marketing in the United States and Canada in 2006, with paid placement hauling in 81.8 percent, organic search engine optimization taking 12 percent, and paid inclusion accounting for just 4.4 percent. Predicted growth is at 22.5 percent. To ensure our customers can “Put their Finger on the Pulse” of the internet business and revenue potential, Oh My Marketing will deliver a new and revolutionary reporting tool and complementary services. Our easy-to-use tool will be the first of its kind in the Web Marketing Market thus creating the interest and mention across the board. 3. Marketing Plan: o Customers: Small to medium size businesses with or without websites. There are hundreds of thousands of businesses within any given metro area. Our strategy will initially focus on businesses that need immediate revenue then to address others including F1000 companies as well. o Competitors: There are only a few successful competitors in this industry. We have analyzed them, identified their strong and weak points and capitalized on this information to help us build the next generation product. o Advertising: We plan to use the following media outlets: internet advertising, conventions, public speaking, networking groups, newspapers, targeted industry magazines and television commercials… currently an untapped outlet. o Pricing: Pricing will be competitive and start at a minimum of $500 per month/company and increase accordingly to market demand and business size. 4. Research & Development: Research of competitors’ technology platforms to dissect and interpret how they function and deliver. Development will be implemented the products as detailed in the business and technology plans. 5. Operations & Manufacturing: Daily operations will be run by two managing partners. Both live in the New York area but a physical location has yet to be determined. 6. Management : Initially, the management will be the two managing partners. One will be managing marketing and sales functions and the other managing media and technology. The need for a programmer will be immediate. We have identified superb candidates who are ready to start. 7. Risks: The risks of the industry includes: client revenues, competitors, performance, and the ability to stay knowledgeable in the internet-marketing realm. Some others include pricing structure and customer satisfaction and viability. . 8. Financial: Business revenue will be made by acquiring new clients on a monthly basis, retention of existing clients, website development and new internet ventures. 9. Timeline: The managing directors of Oh My Marketing have a business plan, three year financial P&L and the overall design of the technology. Execution will commence immediately upon receipt of an angel investment.