Biju Francis
Kochi, KL (IND)
Role(s):
C-Level Executive (CEO, CFO, etc.)
GOASTAR MEDIA PVT LTD
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Startup
Location:
Kozhikode
Industry:
Sports/Recreation
Year Founded:
2019
Number Employees:
10-50 people
Business Stage:
Creation/Idea
Entity Type:
Limited Liability Company
Description:
Goalstar TV, a streaming platform for Indian Football. At the moment, we are live streaming Seven-a-side (specialized format) in Kerala (Southern India). Currently, we are looking for funding and that's when I came across to send you this message.
Goalstar TV launched on 13th December 2019 and as of 8th February 2020, has broadcast 61 matches (3 Tournaments) and managed to get over 60,000+ views. Within this short time span, Goalstar TV also managed to get 10,000+ signups from 10+ countries ((URL removed))
with no major spends on marketing. Our organic marketing strategy has been working great for us.
Idea, Business Model & Competition
Problem: Kerala hosts approximately 100+ local sports tournaments in a year and none of these tournaments are not broadcast nor recorded. Young players don't have a platform to showcase their talent and sports fans across the nation are bound to watch limited matches/tournaments.
Solution: On Phase 0 of we will launch a platform that live-streams local football tournaments throughout the year to an audience in India and Abroad on a brand name of Goalstar TV will be for all other sporting events to showcase as Phase 1 of the Project proceeds to a complete OTT Service for Indian Sporting Diaspora. Later Phases will be propagated by other Indian Languages based App’s for streaming in progress. Please find the attached Study and Scope of the project. Below link raises the fandom on facebook page built for market study.
(URL removed)
Goalstar TV is a live streaming platform that is dedicated to promoting football and showcases the talents of regional football players to a nationwide audience. Goalstar TV will have a dedicated crew which we will travel to the venue of each tournament and cover the matches in a professional manner. The online audience will be able to watch the live match, view instant highlights and replays on the platform.
Goalstar TV launched in Kerala as Kerala is one of the states where Football Fandom is higher than that of Cricket or any other sport. In 2018, Bayern Munich won the Bundesliga and thanked the Indian Audience through their official social media handle in Malayalam ((URL removed)). This along with several other factors makes Kerala the best market to rollout Goalstar TV and the platform will later upscale to broadcast matches happening nationwide.
Revenue:
Subscription - After a period of free view, users will be prompted to pay 99 INR for a yearly subscription.
Advertisements - Brands/Local SMEs can have their advertisements on the platform to target an audience of their preference. Goalstar TV's advertisement inventory includes Title Sponsorship, Pre-roll/Mid-roll video ads, Banners etc.
• Goalstar TV demo Link - (URL removed)
• Sample Proposal for Advertisers: - (URL removed)
Growth / Traction achieved to date :
On 8th Feb we streamed the final match of Koyappa 2020 (Sevens Tournament) on Facebook Live. We didn't spend a single penny on advertising and the post reached 150k users and got over 67,000 views and 2500 concurrent viewers. All this happened within a period of just 3 hours ((URL removed)). Here is the link for the live post: (URL removed) ).
Goalstar TV got incubate by Kerala Startup Mission (KSUM) on January 2020.
Goalstar TV signed a 2-year exclusive agreement with Kerala Sevens Football Association (SFA) to Record, Broadcast and Promote 50+ sevens football tournaments in (URL removed)o looking forward for associating with numerous sporting agencies in coming season.
Will it be possible to have a quick discussion with your team regarding our way forward?