Barton Strawn
Raleigh, NC (USA)
Role(s):
Founder/Owner/Principal
Lumina Clothing Company
Find More Startups
Startup
Location:
Raleigh
Industry:
Retail/Clothing
Year Founded:
2009
Number Employees:
1-10 people
Business Stage:
Growth (not profitable)
Entity Type:
"S" Corporation
Description:
Lumina Clothing Co. is a lifestyle brand that imparts a sense of style, confidence and adventure to our customer. As a brand, It is a trusted source of inspiration and a place to find excitement; where customer centricity and a curated array of products come together to create an experience that is ____ . Lumina products are an expression of our customer's appreciation for good design and craftsmanship and are designed for the everyday but built for the unexpected. As part of this mission, all of Lumina's products are produced in the USA.
Lumina believes that American factories can still make products that are of better quality, and that we can do it in a way that is ethical, sustainable, and competitive. To make this possible though, the traditional way of doing business cannot survive. People must have the opportunity to learn and understand about what goes into their products, and they need a way to get these items at attainable prices. Lumina is a direct to consumer model for these very reasons, and believes that this method will support the industry in a healthier way.
With this in mind, we believe there is a way to merge the physical and digital retail spaces that creates a unified brand experience, and this is what Lumina wants to work to achieve and where we can innovate. In an age where e-commerce is often seen as the best solution, Lumina looks to utilize physical retail in a way that re-ignites our customers sense of excitement and gives an escape from the routine, while still pointing them towards our digital presence where they can always stay connected and involve others outside of our immediate area.