Barry Williams
Mount Laurel, NJ (USA)
Role(s):
C-Level Executive (CEO, CFO, etc.)
Nu Strata Logistics, LLC
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Startup
Location:
Berlin
Industry:
Transportation
Year Founded:
2010
Number Employees:
50-100 people
Business Stage:
Growth (not profitable)
Entity Type:
Limited Liability Company
Description:
Nu Strata Logistics was formed to provide infrastructural, materials and logistical resources in Liberia, West Africa to support President Sirleaf’s Lift Liberian Poverty Reduction Strategy in the nation’s ongoing rebuilding effort. The Company’s intent is to assist and provide services to Liberian, U.S. and European governments, local and foreign businesses, non-governmental organizations (“NGO’s”) and identified contractors drawing upon management’s significant experience in project management, operational logistics, sourcing, marketing and strategy development.
The Company’s motto - Doing Well by Doing Good - is the guiding objective for all businesses and initiatives that it undertakes. The Company will focus its in-country efforts based on the following criteria:
• • •
Provide services that impact a community through enhanced quality of life; Create employment opportunities for Liberians within the Company; and Provide opportunities for Liberian citizens to create their own businesses as extensions of the Company.
The Company’s Planned Services:
The Company plans to provide private bus transportation services to greater Monrovia and throughout Liberia.
The Company expects that its buses will carry up to 70 individuals, both sitting and standing, to specific locations on a regular basis. Because of the need for these services, the Company expects occupancy to be at 80% or more throughout operating hours. The Company will be cautious not to overload its vehicles, looking to consistently provide a comfortable riding experience for all individuals. The Company believes that its scheduled bus service will allow employees and students to arrive to work and school on time, improving productivity in businesses, government and classrooms. The Company believes that other benefits will include safer transportation for students and lessening the number of vehicles on the road.