Balu Rajagopal
Atlanta, GA (USA)
Role(s):
Founder/Owner/Principal
Interactive Shopper Network Service
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Startup
Location:
Atlanta
Industry:
Media
Year Founded:
2011
Number Employees:
1-10 people
Business Stage:
Creation/Idea
Entity Type:
Not Incorporated
Description:
The, yet to be branded, Interactive Shopper Network Service that will feature live interactive shopping experiences across online, mobile and HDTV. The social network enabled service will attract shoppers through unique (not available anywhere else) themed offerings of various products presented by brand manufacturers.
Through our service, shoppers interact with each other and with the brands (manufacturers, retailers) before, during and after their purchase. The interactivity & engagement with shoppers will be enabled by personalized apps/widgets for mobile (local, roaming), online and TV shopping experiences. Shopper Apps, for example, will range from local promotional product search, "group bid" products, "combination products" priced attractively and more.
Revenue streams for the company will come from Shopper memberships, product sell-through commissions,personalized advertisements & themed (sponsored) promotions.