Ashlea McLeod
Mason City, IA (USA)
Role(s):
C-Level Executive (CEO, CFO, etc.)
MotoDuds, Inc.
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Startup
Location:
Mason City
Industry:
Apparel
Year Founded:
2007
Number Employees:
1-10 people
Description:
We have built a stong market niche, targeting women motorcyclists. Women make up 20% of all motorcyclists but have very little for apparel other than traditional black drab clothing. Ours is inovative (with removable accessories)and designed to be worn on or off the bike. Unique Haute Bohemian style. Also can be targeted toward other types of sports enthusiasts. Market research done at international motorcycle show in Minneapolis in Feb. of 2008. Excellent customer feedback. Numerous stores across midwest waiting for 2009 product. Also developing products that may be licensed by large motorcycle manufacturers, not available anywhere else. Featured on Speed TV and partnered for one AMA race with Attack Kawasaki, also Suzuki superbike sponsor. Revised 2009 website will be posted in March. Also to be featured at the MotoGP races in Indianapolis. Consulting operations executive is former VP of Kenneth Cole (15 years).