Arlene Scozzarella
Mahopac, NY (USA)
Role(s):
Founder/Owner/Principal
Dine Free Now.com
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Startup
Location:
Mahopac
Industry:
Food Service/Restaurant
Year Founded:
2011
Number Employees:
1-10 people
Business Stage:
Growth (not profitable)
Entity Type:
"C" Corporation
Description:
(URL removed) is a unique marketing service for restaurants where we allow over 148 million on-line shoppers to shop from their favorite stores through our website, (URL removed) in order to receive free Restaurant Gift Certificates to their local restaurants.
Our shoppers also receive discounts, cash back, promo code coupons, and the ability to compare prices on any item with just “one click”!
We are able to award these free Restaurant Gift Certificates since we receive commission on all purchases made through our website from over 2,000 of our retailers, such as, Macy’s, Sear’s, Home Depot, JC Penny, Target, etc. (Click on “Log in” on our website to see our virtual mall).
Our main customers consist of two distinct populations - our restaurants who pay us a yearly membership fee of $300.00 to participate with us and our consumers who shop through our website at no cost to them.
Based on our initial marketing efforts initiated in August, 2011 where this writer, the sole proprietor, (solely through faxing the sales information and follow-up phone calls) enrolled thirty (30) restaurants in a one month period and collected $9,000.00 in membership fees at $300.00 per restaurant, we estimate that by opening a call center employing at least ten people, we can easily reach our conservative goal of enrolling at least 200 restaurants per state which will enable us to gross at least three million dollars by the end of the sales year.
As of September 2011, there are over 945,000 restaurants nationwide. We need only capture less than 2% of this market to reach this goal!
In the interest of future expansion, we have also purchased the rights to the website: (URL removed) which can easily lend itself to many other industries (in which the consumer can select the organization) such as, colleges, day care, car dealerships, etc. The possibilities are endless; and due to our highly successful test run recruiting restaurants (and since we are the only company offering this type of service) we are confident that we will be equally successful in recruiting these industries as well.