arjun chadha
Mumbai, MH (IND)
Role(s):
Founder/Owner/Principal
TheZeroGames
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Startup
Location:
Mumbai
Industry:
Advertising
Year Founded:
2014
Number Employees:
10-50 people
Business Stage:
Growth (not profitable)
Entity Type:
Incorporated Outside United States
Description:
Company Overview
The Zero games is an Advertisement Technology company where we focus on creating native and immersive ad units for for rich mediums like video games, videos, VR and AR.
We believe that rich medium has a different level of interactivity with the user and provides a great opportunity to engage with the consumer. The pop-ups and banner ads are no longer effective for these medium as it spoils the experience and fails to deliver brand impact.
Ad Formats:
Video Games (PLAKC):
native Ads, Moment based Ads, Mini Games, Video Ads, Rewarded Ads,
Status: Complete
PLAKC Platform:
• Game Portal where small games can register their game with us and integrate our sdk.
• Brands Portal: Brands can start buying inventory from us directly using self help portal
• Admin Portal: For maintaining the platform
• SDK: A Unity Plugin which can be used to define Ad spots in games
• Ad Server: Delivering Ads to users based on targeting parameters
Videos:
Native Video Ads
Status: In Progress
Update: Signed an MoU with Asianet where we do revenue sharing on their online video property
VR Ads
Status: Complete