Anthony Veller

Swanton, OH (USA)
Role(s):
Founder/Owner/Principal

Bleachers Bar & Grill

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Location: Swanton
Industry: Food Service/Restaurant
Year Founded: 2010
Number Employees: 10-50 people
Business Stage: Creation/Idea
Entity Type: Not Incorporated
Description: Bleachers Sports Bar & Grills vision is to become a popular restaurant featuring a variety of boldly flavored, made-to-order menu items. Our restaurant will create an inviting neighborhood atmosphere that includes an extensive multi-media system, a full bar and an open layout, which appeals to sports fans and families alike. Our concept offers elements of the quick casual and casual dining restaurant concepts featuring a flexible service model that allows our guests to choose among convenient dining options such as quick casual counter service, casual dining table service or take-out. Our vision is to provide great food and an inviting atmosphere, combined with our guests’ ability to customize their dining experience, to drive guest visits and maintain customer loyalty. We want to establish our brand through coordinated marketing and operational execution that ensures brand recognition and the quality and consistency of our concept. These efforts will include marketing programs, strategic advertising to support our restaurant. Our concept would be strengthened further by our emphasis on operational excellence supported by stringent operating guidelines and comprehensive employee training. Our business goal is to open, develop and grow the Bleachers Sports Bar & Grill. To do so, we plan to execute the following. • Offer a boldly flavored menu with broad appeal. • Create an inviting, neighborhood atmosphere. • Enable our guests to customize their dining experience. • Offer more sporting events to our sport enthusiast clientele. • Continue to strengthen the Bleachers Sports Bar & Grill name. • Focus on operational excellence. • Increase store sales and average unit volumes. Bleachers Sports Bar and Grill will strive to be the premier sports theme restaurant in the Metro Toledo region. At this sports bar we want our customers to have more fun during their leisure and dining time. The sports bar will provide more televisions with more sporting events than anywhere else in the region. The sports bar will combine menu selection, atmosphere, lighting, gaming, and service to create a sense of excitement in order to reach our goal of over-all value in a dining and entertainment experience. Bleachers Sports Bar and Grill will be held privately and owned by Marshall (URL removed)ler and Anthony M. Veller. Marshall J. Veller will be the principal owner of the bar. In order to start the company we will have to acquire an investment of approximately $300,000 . This investment will provide startup capital, financing for a building and supplies, pay for permits and licensing, employee training, and anything else that should arise. The expected open date for this bar and grill will be April 14th, 2011. This will give us the opportunity to serve customers from the Toledo Mud Hens 2011 opening home game. Bleachers Sports Bar and Grill will be a casual dining restaurant with an emphasis on Sports and gaming. The geographic area that Bleachers Bar and Grill will cover is the Toledo Down town area (Entertainment District) just a block from the new Fifth Third Field Mud Hens baseball stadium, Convention Center and a few blocks from the new Sports Arena. With this bar and grill, we will market to the customers coming from the baseball games, Convention Center, and Sports arena, along with the local business men and women who work in the down town area. There are many restaurants in the area but none with the sports bar and grill theme. The sales for the restaurants in this area range from $450,000 up to $1.8 million. The closest sports bar (Spike & Muddy’s), is several blocks away. The current restaurants located in the Toledo Metro area offer a casual or fine dining experience but do not include sport themed entertainment. The top competitors are Table Forty Four & the Blarney Irish Pub, both are casual dining restaurant/bars that offer an extensive high priced menu with full bar service, and only a few TV’s. These restaurants have the same target market that Bleachers Sports Bar & Grill will be trying to furnish to. They have a casual family dining experience but no sports bar or gaming theme. We will differentiate ourself from these competitors by offering a full menu selection, close to home atmosphere, and a dining experience free from stress, along with a fun entertaining sports theme with several large flat screen televisions to enjoy the all the sporting events.