Annie Weihrauch
Marina Del Rey, CA (USA)
Role(s):
Founder/Owner/Principal
Modern Material
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Startup
Location:
Marina Del Rey
Industry:
Retail/Clothing
Year Founded:
2017
Number Employees:
1-10 people
Business Stage:
Creation/Idea
Entity Type:
Limited Liability Company
Description:
Modern Material is a revolutionary marketplace for music fans to shop online and on tour for fashion inspired by the most influential and iconic recording artists of all-time. Why should 20 million fans only be offered an expensive cheap t-shirt or hoodie when they want to emulate the unique style of their role model?
In 1982 a girl named Madonna gave her demo tape to Sire Records A&R guy, Michael Rosenblatt.
"It wasn't amazing but this girl sitting in my office was just radiating star power. I asked her, "What are you looking for in this?" I always ask that, and the wrong answer is "I want to get my art out," because this is a business. And Madonna's answer was, "I want to rule the world."
In 2012 Madonna Wannabe turned fashion designer, Annie Weihrauch dressed up to see her idol perform.
"My friends and I were excited to go shopping but when we got to the merch table we were disappointed. Not even the Material Girl herself had anything Vogue worthy of our style."
The Lucky Stars aligned the first day Annie ever gave up hope on convincing the music industry that there was a giant market opportunity beyond a t-shirt business. She met Michael who understood exactly what she saw, perhaps because he saw the image Madonna's impact would make on the world. Now partners, Annie and Michael believe Modern Material is the future money making opportunity in music & style.
Who's willing to bet that like Madonna, Modern Material will rule the world? Please join us on our mission.