Angie Trelstad
Colorado Springs, CO (USA)
Role(s):
C-Level Executive (CEO, CFO, etc.)
Sunless Beauty
Find More Startups
Startup
Location:
Colorado Springs
Industry:
Manufacturing
Year Founded:
2004
Number Employees:
1-10 people
Business Stage:
Growth (not profitable)
Entity Type:
Limited Liability Company
Description:
Sunless tanning is soon to become the standard in the tanning industry. With more than one million people a year being diagnosed with skin cancer in the U.S., it is important to have healthy alternatives to the sun to obtain that “healthy glow” a tan affords. Solerra® has been working closely with the Skin Cancer Awareness Foundation ((URL removed)) to launch several new programs to focus awareness on dramatic increases in skin cancer diagnosis in this country and around the world.
A leading global cancer research group is declaring tanning bed use a significant cancer hazard. The World Health Organization’s International Agency for Research on Cancer (IARC) announced in 2009 that it has moved UV tanning beds to its highest cancer risk category -- "carcinogenic to humans." Tanning beds have popularized the concept of indoor tanning for those who cannot get an outdoor one. Indoor tanning has become a big business with a staggering turnover of around 5 billion dollars a year. The number is growing with nearly a million Americans using it everyday. The increase in demand for body tanning has lured many people into using tanning beds and ignore the dangers involved. However, with the new ruling by the WHO, self tanning is becoming the "tan of choice" by the consumer AND small tanning salon owners who are searching for the healthy alternative to tanning beds.
Solerra® Silk Sunless tanning lotion, and the patent pending Solerra® Sunless Tanning Mitt, bathes the skin in rich tanning luxury. Solerra’ delivers full-body hydrotherapy with advanced moisturizers, anti-aging essential oils, and a radiant, healthy-looking tan. The only patented tanning solution on the market scientifically engineered with the Invisicare® polymers! Invisicare® encapsulates the sunless tanner and forms an all-natural bond to the skin creating an “invisible layer” of tanning beauty. Super long-lasting (7-10 day) formula is rated very-water and perspiration resistant. Solerra Silks’ “rapid tanning process” delivers flawless caramel color in 2-6 hours. Fast-drying solution lets you get dressed in minutes with no streaking! Gentle non-drying formula is allergy-tested, Non-Comedogenic and Alcohol-free! The four layer, single use and patent pending self tanning mitt allows you to wipe on the most natural looking tan without the harmful rays of the sun! The patented formulation is infused directly into the single use application mitt so just “wipe and glow”. All Solerra’ products are designed for both the face and body.
The entire Solerra® sunless tanning line is designed for those with discriminating taste and the product line is one that any retailer can be proud of. All formulations feature the patented Invisicare® polymers which have been used by such cosmetic giants as Avon and Revlon.
No other brand on the market can compare to the results Solerra delivers! Recent market research studies show clients #1 comment is that their skin feels like silk! That’s the difference Invisicare® makes in Sunless Solerra Silk!
Over 8 years of research and development went into this patented formulation. All ingredients are FDA approved and sunless is recommended by the Skin Cancer Awareness Foundation and Dermatology Association of America and endorsed by many states as the safe and viable alternative to UV tanning-beds and the sun.
Manufactured Exclusively By:
Solerra®
Leading the Sunless Evolution