Angela Pryor

Austin, TX (USA)
Role(s):
Founder/Owner/Principal

Dimp Records

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Location: Austin
Industry: Entertainment
Year Founded: 2013
Number Employees: 1-10 people
Business Stage: Growth (not profitable)
Entity Type: Limited Liability Company
Description: Dimp Records is a Lesbian-based recording label that will introduce Lesbian performers and musicians to the mainstream music industry in the form of digital downloads, compact discs, DVD, and live performances. As a high-impact label we will be taking on multiple genres including Rock, Country, Pop, R&B and Hip-Hop. We will retail artist-specific promotional keepsakes, live performance tickets, and bookings for appearances for media purposes. Dimp Records will be its own distributor for all products. Our mission is to provide a positive outlet for musically inclined Lesbians across the world. Our ultimate goal as a recording label is to push into the mainstream music industry. Our key market and core followers would obviously be the Lesbian communities worldwide, but our advantage over other labels will be our diversity in genres. Our music will be enjoyed by everybody, but our core will be the dynamic that will solidify the push and ensure us to crossover. -Market research from the William Institute estimated over 4-million (3.4%) Lesbians in the U.S. as of 2011, and that number increased to 5.6% by December 2013. -Gay and Lesbian consumers are more optimistic than other consumers; therefore, more likely to spend on products and services in the wake of the most severe economic downturn in 70 yrs. -The Gay and Lesbian communities are fast approaching $800-billion of buying power. Projected 2014 buying power was $743-billion. -Nearly 38% Gay and Lesbian consumers say they are "extremely likely" to consider a brand that is known to provide equal workplace benefits for all employees. (4 out of 10) -88% are likely to claim that workplace policies play a role in their consideration of brands compared to the 70% of heterosexuals. -According to Forbes Magazine, digital album sales increased by 38% in 2013.