Andrew Thompson
Littleton, CO (USA)
Role(s):
Founder/Owner/Principal
beModel, LLC
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Startup
Location:
Littleton
Industry:
Internet
Year Founded:
2009
Number Employees:
1-10 people
Description:
Executive Summary
In an industry where quickly evolving technology offers significant potential to better serve clientele and to win new clients -- major market players have failed, and continue to fail, to exploit these new innovations or to create new and expanded markets for their services.
Our top marketplace competitor has not modified their operative website since 2003 -- apparently content to maintain static appeal within an Internet marketplace exemplified by a constantly increasing capacity to serve the public, as exemplified by Facebook and other leading social websites.
Meanwhile, our competitors are actually rendering their services even less attractive to the marketplace by periodically raising fees and downgrading services.
(URL removed) has already demonstrated itself to be a much more robust, innovative and cost-effective solution for those wishing to market their talents and skills to the Internet marketplace.
Furthermore, our research indicates that our clientele actively seek: an online community which interacts more efficiently; access to more online features such as our photoshoot management tools and the ability to … NOT INCLUDED IN PUBLIC COPY – CONFIDENTIALY AGREEMENT REQUIRED -- all in one location, complete with custom email and other innovative and useful tools.
As an example of the potential to quickly capture market share, note that our top competitor has only 400,000 active users, three percent of which are paying a $9.99 monthly fee. While they are generating fully 25-30 page views per visitor, the balance of their revenues come only from advertising.
And they haven't as yet launched … NOT INCLUDED IN PUBLIC COPY – CONFIDENTIALY AGREEMENT REQUIRED
Within our industry a very large window of opportunity currently exists, one which our competition will be able to narrow only by discarding their longstanding business approach -- something which may prove especially difficult given their past resistance to change.
Our prime advantage is not only our capacity to creatively employ AJAX technologies, efficient networking and other changes necessary to serve (for instance) … NOT INCLUDED IN PUBLIC COPY – CONFIDENTIALY AGREEMENT REQUIRED
Our projected revenues will come at first solely from advertising, employing such third party companies as ValueClick, Google, Yahoo and TribalFusion. As our traffic and user counts climb beyond 100,000 users we will integrate our own advertising model, cutting out the middle man and dealing directly with advertisers -- similar to the advertising models of Google and Facebook.
A second source of revenue will derive from … NOT INCLUDED IN PUBLIC COPY – CONFIDENTIALY AGREEMENT REQUIRED
A third source of revenue will be generated by … NOT INCLUDED IN PUBLIC COPY – CONFIDENTIALY AGREEMENT REQUIRED
BeModel lead team member Andrew Thompson has an accomplished background in producing and managing highly profitable business websites, as well as solid experience in database design, programming, and server management. One of the commercial websites recently created by Andrew has logged 100,000-200,000 unique visitors per day and over 500,000 unique page views per day, generating $5,000 - $10,000 in daily advertising revenues. He is well schooled in strategies to maximize profit through strategic ad placement, superior UI design, the latest in search engine marketing techniques, and creative marketing.
Andrew has the experience to create, handle and profitably maintain large commercial websites and their client communities, and the proven ability to select and cultivate teammates who complement the advantages he brings to any commercial venture.
We currently seek $200,000 in capital to initiate this proposed commercial venture. The funding will be invested in Internet website development, innovative uses of cutting edge technology, adaptation of AJAX technologies, as well as other standard expenses -- and substantially in creative online marketing efforts. Online marketing will in fact be the sole marketing and advertising method we will initially use, as all of our potential new users are online and the method promises superior conversion rates.