Andrew Thorpe
Wisbech (UK)
Role(s):
Westworld
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Startup
Location:
Wisbech
Industry:
Sports/Recreation
Year Founded:
2007
Number Employees:
INVALID
Description:
A successful promotional strategy will be vital to the success of the paintball site. As paintball centers must promote themselves to several separate markets, promotional material must be tailored accordingly.
Mail shots concentrating on the management training/teambuilding potential of the game can be sent to the personnel and training managers of local companies, and advertisements should be placed in local business and management magazines as well as business journals aimed at personnel management and human resources staff. Developing contacts with event and corporate hospitality organizers will be a good way of obtaining repeat trade.
Advertising aimed at individuals, clubs and teams should stress the fun side of the sport, steering well clear of 'gun culture' imagery. Adverti