Alison Roelke
Newbury Park, CA (USA)
Role(s):
J-Pop Collectibles
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Startup
Location:
Newbury Park
Industry:
Retail/Clothing
Year Founded:
2005
Number Employees:
INVALID
Description:
Lovers of anime, Japanese video games and other cultural powerhouses from across the Pacific have a new destination: J-Pop. We have developed an aggressive “guerilla-style” brand awareness campaign for the importer and retailer, including a viral presence on (URL removed), a street marketing campaign, an expanded retail presence and more. The strategy is expected to help J-Pop become a leading source of Japanese anime, video games, magazines and collectibles for the coveted 8-12 year old “Tweens” and Teen audience. Their video game offerings expand their reach to include the gaming demographics. “The average game buyer is 37 years old. In 2005, 95 percent of computer game buyers and 84 percent of console game buyers were over the age of 18.” Source: Entertainment Software Association