Alina Kolpakova
Kostroma (RUS)
Role(s):
Manager/Supervisor
AliensIdea
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Startup
Location:
Kostroma
Industry:
Entertainment
Year Founded:
2011
Number Employees:
10-50 people
Business Stage:
Creation/Idea
Entity Type:
Incorporated Outside United States
Description:
AliensIdea company is established in 2011, and its goal is to develop Russian toy brand on the world market. The Russian market is first to get started on. Despite the great supply of toys in Russia (according to the latest research the gross market size has been approximately $700 million) the annual sales growth in 2010 on the Russian toy market was 26%, and it's still pretty hard here to find a strong brand which could compete with such toy giants as Lego, Disney or Barbie. Apart from that, there are lot of non-branded production of low quality and high percentage of defective and falsified goods. That's why we would like to create not only a well-known trade mark of toys of high quality for middle and higher middle segments but also embed an idea that there is good inside every person, and our toys are here to remind of it.