Alfredo Fernandez
Stockton, CA (USA)
Role(s):
VP/SVP/Dept Head
Aroma Group
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Startup
Location:
Stockton
Industry:
Food Service/Restaurant
Year Founded:
2008
Number Employees:
1-10 people
Description:
Aroma is a new tequila brand in its start-up phase. Initial plans are to produce three main lines of products primarily focusing on Blanco, Reposado, and Añejo style tequila. These products will be sold in a 750 ml bottle. They shall be extensively distributed to where the market is appreciative of readily available, good quality tequilas.
We are on the brink of penetrating a lucrative market in a rapidly growing segment of the alcohol bev. Industry. The current trend towards an increase in the number of entrepreneurs and competition amongst existing brands present an opportunity for Aroma to penetrate the market. Our products will be positioned very strategically. They will be of extremely high quality to ensure customer satisfaction, supported by impeccable service to our customers. Our primary goal will be to establish and strengthen the quality of our product.