Alfred Pierce
Mount Holly, NJ (USA)
Role(s):
Founder/Owner/Principal
BEST EQUIPMENT SPORTS TRENDS, LLC.
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Startup
Location:
Mount Holly
Industry:
Sports/Recreation
Year Founded:
2013
Number Employees:
1-10 people
Business Stage:
Creation/Idea
Entity Type:
Limited Liability Company
Description:
BEST EQUIPMENT is a US Registered Trademark for apparel and sports accessories. Best Equipment Sports Trends (BEST) seeks to capitalize on its unique brand name and its personal connection it has with individual consumers. The business plan calls for the acquisition of a US apparel factory that currently produces sports apparel and sports accessories. Current customers include 2 large retail sporting goods chains that represent over 400 stores. BEST plans to reestablish sales to Walmart for American made sports items through its relationship and experience with Walmart. Factory will also target the BEST EQUIPMENT Branded active wear directly to consumers, which will be at higher margins. New Social Media Marketing capabilities along with a great interactive web site will provide highly affordable methods for directly engaging consumers. This will launch the Brand while increasing awareness and more demand for the products.
BEST EQUIPMENT will also import Branded merchandise that is more competitively priced in order to sell high volumes to high end mass merchants such as Dicks Sporting Goods and Macy's. The import division will also specialize in a unique seamless copper embedded active wear line that will be offered to these retailers.