Alexandr Semichin

Richmond Hill, ON (CAN)
Role(s):
Founder/Owner/Principal

Whatif.com

Find More Startups Startup
Location: Richmond Hill
Industry: Internet
Year Founded: 2011
Number Employees: 1-10 people
Business Stage: Creation/Idea
Entity Type: Not Incorporated
Description: Wanna take the challenge? The idea and the concept of this start-up idea and site came to me after watching one of the most successful viral marketing videos of Blendtec blenders. All what they did in videos was blending and Ipod, a broom, golf balls and multitude of other (URL removed)s campaign attracted visitors like no other - people loved watching sturdy/expensive items turned to dust by this blender. On Youtube alone the iPhone blending attracted nearly 6million visitors, the iPod attracted nearly 6 million too, 3million for a bag of marbles - you get the idea. Sales of Blendtec blenders sky-rocketed by 800% after launching these viral videos. So the concept of this start-up business is to advertise and to increase brand recognition of all types of products through posted videos, that are responses to challenges posted by site visitors on company's site. To post a video challenge you will need a lot of imagination and creativity to come up with an interesting challenge idea that would trigger and arise interest in responding to that challenge. I would try to illustrate my idea in the following examples. 1) Will device or product X (X designates specific company make) blend, burn, melt,mash, dissolve, cut, freeze, hold, cover, be placed inside product Y(another product make), many other actions can be used for a challenge, this is just a short list of what can be done with different products. So the site will need an architecture that will allow internet users to post video challenges, rate them, comment , and post video responses to those challenges that can also be rated and commented. The site would also give the opportunity to rate challenges responses. How good was the challenge response video? Did the challenge was made according to requirements and conditions specified by the original challenge poster(person who posted the challenge)? Or was it even better or worse? Beside video responses to challenges, the site will also have the option of posting textual question challenges that should be interesting, original, creative, offbeat and out of box ones - not everyday, not standard and not boring(not presenting any challenge for your answer). W The range of possible challenges and challenging questions in limitless. Please feel free to contact if you are interested in this internet project so I could more thoroughly explain everything. I am looking for enthusiastic people that believe in internet potential especially in social sites that give people opportunity to participate, share , rate and give other the chance to rate their videos or textual responses. This is the small part of the project that I revealed. I ask only interested in the project persons to contact me. Thanks for your attention (URL removed)