Alexander Tomas
Kennesaw, GA (USA)
Role(s):
C-Level Executive (CEO, CFO, etc.)
Alexander Tomas and Associates, Inc dba GreenPoint
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Startup
Location:
Johns Creek
Industry:
Software
Year Founded:
2002
Number Employees:
1-10 people
Business Stage:
Growth (profitable)
Entity Type:
"S" Corporation
Description:
Alexander Tomas and Associates, Inc was founded in 2002 as consulting operation providing bill audit and rate optimization services to corporate customers seeking to lower utility (electricity, gas, water/sewer and waste) charges. We initially used Excel in an attempt to manage data and it was daunting with large retail customers and the 1000's of bills that they paid. In 2006, we made a strategic decision to develop our own software (UtilityTrax) that would automate bill audit, rate optimization, reporting and payment of utilities. We did just that with a very impressive dashboard-based product that is easy to use. This product was used for years on our own clients and is well tested.
In 2012, we partnered with a customer to develop an energy controls software platform (Greenpoint) to optimize how their air conditioning systems operate and also to monitor all aspects of the units themselves. The customer saved 20% monthly but we found that the hardware used was limited in its ability to handle complex algorithms for automating weather-based setting adjustments. In 2013, we set out to develop our own controllers that would be industrial-grade and could compete with the top controllers in the market. January 2015 is when these first controllers will be deployed in our first installation.
The Company has a tremendous portfolio of software and hardware in two high-growth energy markets. We are realigning our focus from consulting to software licensing using an SaaS model of delivery. We have great products but need sales staffing and product development. Product development and branding has just been addressed through a new contract with Primary Theory who has extensive experience in this area. We expect to have newly packaged products and individual websites for each product within 2 to 3 months. In addition, we will have a very focused Google Ad campaign designed by Primary Theory. With a newly packaged product-line, sales and support staff are called for in our plan along with some other areas of capital needs.
We are seeking $300,000 and a strategic investor that either brings experience (mentor) growing a software company or a strategic investor in the multi-unit housing market (apartment). The $300,000 would partially fund our first year needs and we would supplement that with a loan from the bank for $500,000. Up to date, we have been debt-free so we are very careful in how we spend our money.