Alden Lougee
San Francisco, CA (USA)
Role(s):
Founder/Owner/Principal
Mineral Life Essentials
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Startup
Location:
San Francisco
Industry:
Pharmaceuticals
Year Founded:
2007
Number Employees:
1-10 people
Description:
Organic and Natural skin care company focused on providing spa quality products that are free of petrol chemicals, carcinogens and other potentially harmful ingredients. Our primary goal is to provide high end all natural products to 3 markets; high end retail, natural foods stores, and spas. Our spa product is something that I'm especially eager to bring to market because it's a very customized products that is absolutely unheard of in the market. This product is the same to be offered in retail however it's taken one step farther to make it truly a superior product and something worthy of it's price tag.
The packaging that has been chosen is packaging that has been picked for it's design as well as it's functionality.
The design isn't necessarily chosen for what it looks like on the shelf as much as the consumers likelihood to reuse the packaging once the product is finished bringing the "Green" philosophy one step further. They are truly innovative in both functionality and aesthetic. Imagine a jar that created a vacuum seal EVERY time you closed it. Not only air tight but vacuum sealed to preserve the product longer than regular packaging. Or packaging that doesn't allow for UVA OR UVB rays to penetrate the glass despite the fact that it's transparent.
And to supplement the line we have found a contract manufacturer that believes in the same philosophy as we do with their ingredients, and they also have an entire line of high end organic (private label) products. They also do stability testing and guarantee 2 year shelf life of any product that leaves their factory. We are able to do products made to order thus giving us the ability to give our customers the freshest products possible, which is important because we don't believe in artificial preservatives.