Alaa Rajab
jeddah (SAU)
Role(s):
Select
Jacouture
Find More Startups
Startup
Location:
jeddah
Industry:
Retail/Clothing
Year Founded:
2009
Number Employees:
1-10 people
Description:
Jacouture designs and markets a portfolio of Premium brands. Lime & Lolly and Joie de Twee are its first two brands. Lime and Lolly is an upscale clothing line targeted at children ages newborn to 12. Joie de Twee on the other hand is a brand that is targeted to girl teens. Jacouture not only develops the clothing line, but supports it with advertising and promotion campaigns. Jacouture plans to strengthen its partnership with retailers by developing brand awareness. In addition, Jacouture intends to market Lime & Lolly and Joie de Twee as an alternative to existing clothing lines and differentiate itself through marketing strategies, exclusiveness and high brand awareness.
Joie de Twee and Lime & Lolly are targeting both the budget conscious and the fashion seekers. In two to five years the aim is one store will grow to several in and around the Western Providence. We will also be targeting wholesale buyers outside our immediate area. This growth will be achieved by always offering the best prices that is matched with stylish outfits in conjunction with an extensive adverting campaign.
In the future, Jacouture will develop lines for lingerie, plus size for women and maternity wear.