Ahmed Hussein
Cairo (EGY)
Role(s):
Founder/Owner/Principal
Blujino Media
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Startup
Location:
Cairo
Industry:
Media
Year Founded:
2007
Number Employees:
1-10 people
Description:
Blujino is a location based mobile media business whereby advertisers will have time and location based access to send targeted multimedia messages to consumers on their cell
phones, through a Bluetooth connection or WiFi.
Blujino is attractive to cell phone users because it provides them with free mobile content, free file-sharing through cell phones and rewards users for sharing multimedia files that contain advertising. Mobile content and file sharing over cell phones is currently a popular activity among consumers in Middle-East, and Blujino provides these services at no cost to the user.
Blujino is attractive to advertisers because it gives them access to a large, captive audience of consumers. The audience is captive, because in the Blujino model, consumers will have to accept the ads they view, through a permission-based system; in this way, the advertiser knows that the viewer they are paying for is interested in what the advertiser has to say.
Through a proprietary purchase-tracking program, Blujino will be able to track purchases made that are a direct result of a consumer viewing a Blujino-broadcasted-ad (BBA), so advertisers will know the effectiveness of their advertising money spent.