Vinton Eyma
Miami, FL (USA)
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Valholla Entertainment,Inc.
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Startup
Location:
Miami
Industry:
Entertainment
Year Founded:
2005
Number Employees:
1-10 people
Description:
The average record company is more concerned with its profits rather than nurturing the creative drive unique to its stable of artists. Valholla Entertainment, Inc. (also referred to as “the Company”) is an existing record label based in Miami, Florida, that works tireless to produce quality recordings and performance opportunities for its artists to ensure recognition and acclaim within the music industry. The Company will initially build its model on its current artist roster before promoting additional artists as it expands nationally. Upon receipt of funding, the Company will produce more of its artists’ music in the recording studio, publish music, promote artists, and find national distribution through partnership with another record label. Revenue will grow as more deals are secured, particularly “360 deals,” in which Valholla can claim a percentage of revenue from merchandise, tours, and downloads in addition to traditional album sales.
The music industry is massive and ever changing. Fifteen years ago, four record labels dominated the scene, today independent labels account for 28.4% of all distribution.1 The industry has been further diversified by trends in digital downloads, the accessibility of independent tracks, and social networking sites that serve as promotional vehicles for artists and music. According to the International Federation of the Phonographic Industry (IFPI), sales of digital downloads increased by 188% between 2004 and 2005, the first year in which digital downloads were measured, while every other type of format (CDs, cassettes, and DVDs) dropped in sales. In 2008, sales of digital downloads were up 20% over sales in 2007. Valholla Entertainment will target music enthusiasts who are technologically savvy and use the Internet as a tool to search for new music. While the Company will compete against other major record labels, as well as myriad independent outfits, it will capture a niche in the market with its exceptional music and innovative promotional model.
To promote its established brand among music enthusiasts as well as professionals in the entertainment arena, Valholla Entertainment will develop a creative promotional campaign that exemplifies its mission and core values. The Company’s marketing strategy will primarily include the use promotional items and will continue to rely heavily on Web exposure through social networking ads and applications on major sites such as Facebook, MySpace, and Twitter. Through these efforts, Valholla Entertainment will generate increased awareness of its label, ultimately establishing it as a leading force in the music and entertainment industry
Vinton Eyma, David Casimir, and Emile Jean Philippe will own and operate the Company. Valholla Entertainment was born in 2005, created from the ingenuity and passion of Vinton Eyma. Mr. Eyma knew as a child that he loved entertaining people, and shortly after high school, he began work in the music industry. Since then, he has worked with promoting local concerts, booking acts, and working with local artists to produce top quality sounds. Mr. Eyma will use his proven industry experience and creative aptitude to grow the Company’s name and reputation in the music community and recording industry. Mr. Casimir will serve as the Company’s Vice President and Mr. Philippe will serve as the Company’s Director of Operations.