Steven Brown
Rochester, NY (USA)
Role(s):
VP/SVP/Dept Head
SilverFoxUnlimited Inc
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Startup
Location:
Rochester
Industry:
Internet
Year Founded:
2007
Number Employees:
1-10 people
Business Stage:
Growth (not profitable)
Entity Type:
"S" Corporation
Description:
We have been an eCommerce company for several years. Initially, we focused on selling general merchandise where electronics and and sports paraphernalia were the most successful. Around 2010, the recession reached us to where our supply costs went up while consumer confidence was significantly lower. Since then, we have maintained expenses by contracting our development staff to other eCommerce websites. We have since re-launched a more focused niche store at (URL removed). After investing over $2000 in online advertising and Search Engine Optimization, we decided that we are missing something. Since then, our store has started receiving regular traffic and is nearly profitable. However, the question of missing something has turned us to another concept.
We are in the process of developing a B2B solution to help companies find that missing something. This service utilizes vast resources available along with data collection/aggregation to allow eCommerce sites to compare themselves to average/total specs within their niche, industry, and adjacent niches. Also, the service will provide all of the tools necessary to find that something missing and provide market research that big companies spend millions to find. Starting an eCommerce website is much more complicated than it used to be. It used to be difficult due to technical knowledge required. Now, the technical aspect has become much more simple causing a more crowded and competitive market. Our service will provide the edge companies need at a price that is very profitable while still being considerably less that successful eCommerce sites budget for other services that are nowhere near as effective.