Ms. Bradley
New York, NY (USA)
Role(s):
Steps
Find More Startups
Startup
Location:
New York
Industry:
Media
Year Founded:
2008
Number Employees:
INVALID
Description:
STEPS is a footwear and handbag digital publication that services women who love to accessorize their outfits. Subscriptions are 90% of all online content sales. Pay from online content via subscription has grown 11%. In addition, 80% of online publishers are charging a subscription for their web content. STEPS plans to capitalize on the increase of digitial magazines. In 2007, publications saw $180,000 in digital publishing revenue and $70,000 from optional digital ad revenue. Our target audience is affluent women between the ages of 30 to 55, who have access to disposable income to pay $150 or more on a pair of shoes. STEPS is the only U.S. publication strictly focusing on fashionable women’s shoes and the hottest handbags to carry. STEPS will expose women to the latest fashionable shoe