Haggai Goldfarb

Cambridge, MA (USA)
Role(s):
Founder/Owner/Principal

LiquidBits

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Location: Cambridge
Industry: Entertainment
Year Founded: 2007
Number Employees: 1-10 people
Business Stage: Growth (profitable)
Entity Type: "C" Corporation
Description: LiquidBits is a privately held technology and entertainment company based in Cambridge MA, USA. Founded by Haggai Goldfarb in 2007, LiquidBits has assembled a team of world-class creative talent to bring to life a new gaming genre centered around real-time interactive animation and physical forces in 3-D environments. With more than 20 years of deep experience in the movie industry, award-winning animation expertise, and advanced physics-based technology, LiquidBits’ team brings unique expertise in creating visually engaging entertainment with unmatched quality and broad appeal. The company develops entertainment and technology products including online, social and casual video games, and high-precision, natural-motion interfaces to 3-D environments. Bio A pioneer in the field of computer graphics and 3D animation, Haggai made significant contributions to some of the most notable animated movies ever, such as Shrek, which won 2 Academy Awards, Over-The-Hedge, and Kung-Fu Panda. As an executive in the animation industry at Warner Brothers, Disney, and Dreamworks, Haggai led the development of and was recognized for numerous high-profile animation projects. Haggai founded LiquidBits to carry out his vision of bringing the best of the Hollywood animated movie experience to the personal screen. Haggai’s career in the computer graphics industry spans over 20 years, starting in Israel where he spent six years developing some of the most lucrative, computer-graphics-intense commercials for major brand national and international TV channels. In 1996 after winning several International awards in animation, Haggai joined Warner Brothers Digital Studios. In 2005, Haggai was awarded the DreamWorks Achievement Award for his achievements on Kung Fu Panda, which received an 81st Academy Award 2009 ‘Best Animated Feature’ Oscar nomination. At the 36th Annie Awards, Kung-Fu Panda won the top ten prizes, including ‘Best Animated Feature’ for 2008. Haggai is an Alfred Sloan Fellow and received MBA from MIT Sloan School of Management and BA Computer Science from Brandeis University. Haggai is also a graduate of the Israeli Military and Intelligence Academy and, as an intelligence officer, was responsible for the state of alertness of Israel among other responsibilities.