Andrea Magda
Houston, TX (USA)
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Fairstream
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Startup
Location:
Houston
Industry:
Food Service/Restaurant
Year Founded:
2009
Number Employees:
1-10 people
Description:
I have a vintage 1955 Airstream trailer that has been fully restored from the frame up and re-wired with a 220 volt electrical system specifically designed for an Espresso/Beverage Concession business. It is entirely empty on the inside and ready to have the cabinetry and equipment installed. This project has taken a few years to get to this point, and I have put considerable planing, energy, and money into it . I acquired experience managing a coffee shop for a year and a half and have attended CoffeeFest Conventions (an annual coffee industry convention) where I participated in seminars covering the management and operations specific to the coffee industry. I have some equipment, including a commercial 2-group espresso machine and coffee grinder.
This business venture will operate under the name Fairstream Coffee & Tea, but will also offer fruit smoothies, bottled beverages, and a number of packaged food items. The business name implies the use and promotion of Fairtrade coffee and tea in conjunction with the Airstream trailer. Menus and signage, in addition to Fairtrade literature, will convey the message of socially responsible business practices and the circulation of information concerning the livelihoods of the growers and producers of the coffee and tea we sell.
The plan is to place the concession at festivals and community events within the southeast region of the country (primarily Florida in the winter) so as to make it possible to work year round. The primary reasoning for a concession, rather than a brick and mortar location, lies in the nature of the business... that coffee houses are prone to failure due to the many variables that make it difficult to succeed, such as the location and demographics that ultimately determines the foot traffic needed to support such an endeavor. These concerns are not present at the events mentioned above, greatly decreasing the risk of failure.