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Industry Map Definition

Industry map – n : a visual and/or written representation of all players in an industry – e.g., suppliers, manufacturers, distributors, consultants, influencers, dealers and customers – and how money, services and products change hands within the industry. It’s very useful for an entrepreneurial team to develop an industry map for their particular industry or market space, first of all to define their company’s position in their industry, and secondly in order to communicate to others as part of a business plan, executive summary and/or investor presentation.

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Adapted from "The CompanyCrafters Entrepreneur's Dictionary"
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