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Crossing the Chasm Definition

crossing the chasm – v : a term coined by Geoffrey A. Moore in his seminal work on marketing for technology startups, “Crossing the Chasm”; a phrase referring to the challenging strategic and marketing process by which technology startups transition from selling their products and/or services to innovators and early adopters to selling to the early majority, a.k.a. pragmatists; this transition (“crossing the chasm”) entails a dramatic shift in mentality for the startup, best understood by reviewing Moore’s book.

Adapted from "The CompanyCrafters Entrepreneur's Dictionary"
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