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Post a RequestCrossing the Chasm Definition
crossing the chasm – v : a term
coined by Geoffrey A. Moore in his seminal work on marketing for technology
startups, “Crossing the Chasm”; a phrase referring to the challenging strategic
and marketing process by which technology startups transition from selling
their products and/or services to innovators and early adopters to selling to
the early majority, a.k.a. pragmatists; this transition (“crossing the chasm”) entails
a dramatic shift in mentality for the startup, best understood by reviewing
Moore’s book.
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Adapted from "The CompanyCrafters Entrepreneur's Dictionary"
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