Reach all 20,000+ investors by posting a funding request.
Post a RequestCompetitive Positioning Definition
Competitive positioning – n : how a company positions itself
relative to its competitors in the minds of customers. Companies need to
position themselves effectively to address the question: How is your product or
service demonstrably better, faster, cheaper or otherwise more appealing than
those of your competitors? (See also: competitive differentiation)
------------------------------------------------------------
Adapted from "The CompanyCrafters Entrepreneur's Dictionary"
Copyright © 2004-2006 CompanyCrafters LLC